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HomeAutomotiveThe Great EV Shakeout: Which Brands Will Survive the Next 18 Months?
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The Great EV Shakeout: Which Brands Will Survive the Next 18 Months?

With Tesla's market share under pressure, legacy automakers burning through capital, and Chinese brands flooding Western markets, the electric vehicle industry faces its most brutal consolidation yet.

James Harrington

James Harrington

Automotive Industry Correspondent

10 min read
The Great EV Shakeout: Which Brands Will Survive the Next 18 Months?

When Rivian went public in November 2021 at a valuation of $86 billion — more than Ford or General Motors — it seemed to confirm that the electric vehicle revolution would mint a new generation of automotive giants. Five years later, the picture looks very different.

Rivian's market capitalisation has fallen by more than 70% from its peak. Lucid Motors is burning through cash at a rate that analysts describe as 'unsustainable without sovereign intervention'. Fisker filed for bankruptcy. And even Tesla, the company that defined the category, has seen its US market share fall from 79% in 2020 to under 50% today.

The Chinese Factor

The most disruptive force in the global EV market is not coming from Silicon Valley or Stuttgart. It is coming from Shenzhen. BYD, SAIC, and a cohort of well-capitalised Chinese EV manufacturers are now selling vehicles in Europe, Southeast Asia, and Latin America at price points that Western manufacturers cannot match.

James Harrington

James Harrington

Automotive Industry Correspondent

James Harrington has covered the automotive industry for 15 years, specialising in the transition to electric mobility and the geopolitics of battery supply chains.

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